Science, Meet Art.

A PhD’s brain with a photographer’s eye,
ready to communicate your most complex topics in the simplest executions.

MY clean beauty routine with biossance

An invited guest piece on Biossance’s website and socials to discuss efficacious skincare. It also included social posts and stories—all scripted and filmed by myself.

holidays: handled

At Lingo (Abbott Labs), I lead the creative direction behind our visual content—both stills and motion. In the Holiday Eating Guide, we highlighted dietary tips anyone can incorporate in their festivities. I led the pre- and post-production for this shoot.

my glucose story

At Lingo (Abbott Labs), I art directed this project to shed light on the powerful stories of our customers. We featured real life users who have solved real life problems of migraines and weight loss through the help of insights they learned from Lingo.

3D rendering

The Lingo biosensor is a new category of biowearables. I art directed this video to give users a deeper look into what a biosensor is made of and how the hardware works with the app.

The Lingo Kitchen

At Lingo (Abbott Labs), I own the end-to-end content creation process from content strategy to script to post-production to go-to-market strategy. More samples. This work was executed in collaboration with external production partners under my guidance.

Clean Beauty Formulator and Product Developer's Guide

B2B Downloadable resources

At Aprinnova (Amyris), I wrote a guide on industry-leading best practices to formulate the most sustainable clean skincare, color cosmetics, and sun protection products.

Copywriting and interview for biotech staff scientist

Women in stem interview series: Christina Chang, phd

An initiative I started during my tenure at Takara Bio USA to shine light on prominent women in the STEM field.

UGC Performance Ad: Sephora Collection

A paid UGC asset I scripted, filmed, and edited myself to be used in Sephora’s performance ads in the US and EU. The brief was for a quick-cut, energetic video that hits the products key benefits within 15 seconds.

Explainer Video Content

The goal of these videos was to educate users on the best practices when using the glucose biosensor, how to navigate the app, and what benefits glucose monitoring can offer. I led the entire creative process from content strategy to scripting and pre-production to production to publication. This included a mix of in-house and external production partner management.

Influencer and Creator-Generated Ad Content

I’ve worked with influencer and UGC creators to develop cost-effective evergreen content and performance ads. This involved sourcing creators, vetting talent, briefing on the topics, script reviews with Abbott’s rigorous medical, legal, and regulatory teams, edit rounds, and go-to-market strategies.